Top 5 Facts About James Brown's Gold Platter Restaurant

The Godfather of Soul once was the co-founder and chairman of the board of Gold Platter, Inc., a Macon franchise operation that founded a fast-food franchise called 'James Brown’s Gold Platter’ with the idea that it would encourage black business owners to expand and provide young African-Americans with the chance to move up.  Brown’s Gold Platter menu featured fried chicken, French fries, coleslaw, cornbread, catfish with hush puppies, and hamburgers all served on a gold platter, of course.  Unfortunately for unknown reasons, Gold Platter soul food chain failed to get beyond the pilot stage in Macon, Georgia and later closed both locations.

1.  The Gold Platter restaurant becomes a reality 

The Gold Platter began filings to register and incorporate the establishment while James Brown licensed his name for the restaurant on March 17th, 1969.  Brown was the co-founder and chairman of the board of Gold Platter, Inc., the Macon-based franchise operation. 

2.  first restaurant location opens

The Gold Platter Pantry opened its very first location on Pio Nono Avenue in June 1969 with a second location opening underway.  Brown insisted that “providing investment and job opportunities for members of minority races,” represented one of his central goals. Brown wanted his restaurants to appeal to more than black consumers and appear in black communities.

 

3.  second restaurant location opens

The second Gold Platter location opened just a month later in July 1969 on Gray Highway. 

4.  shares of Gold Platter offered publicly 

After the opening of the second location on Gray Hwy, shares of Gold Platter Pantry were publicly offered.  

5.  Gold Platter Official Ribbon Cutting 

On August 21, 1969, Singer James Brown, Mayor Ronnie Thompson and State Senator Leroy Johnson held 2 grand opening ceremonies for the first two Gold Platter Restaurants.  Festivities began with a Gold Platter prepared luncheon at the Hotel Dempsey for 100 special guests.

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