Floco Torres Wins Macon Music Contest

Floco TorresMACON, GA (09/22/2011) - Kevin “Floco Torres” Williams, Jr. took top honors as Macon’s newest music sensation at a star-studded tribute celebrating the 70th birthday of Macon’s late Otis Redding on Sept. 10, 2011.  The Macon Music contest, a project of the Gateway Initiative, served to further expose the musical heritage of Macon, promote aspiring musical talent, engage local industry professionals, and further increase awareness of Macon’s unique character and reputation as a regional cultural center of the state.

The 23 year old hip-hop artist was joined on stage by the 4 other Macon Music finalists, who traveled to appear at the announcement: Alexis Vear of Atlanta, Tris Coffin and Joe Ziemba of Boston’s 51 Project, and Shari Clarke of Macon.  Eric Jennings of Atlanta’s Geisha Hit Squad was on tour.

Floco Torres’ prize package is valued at more than $25,000 and should springboard his career to the next level.  During the next two months he will work with two-time Grammy nominated producer Steve Moretti to record a three-song EP at state-of-the-art Star Motel Studios, collaborate with award winning designers, event planners, and publicists from Bright Ideas Group and Burt & Burt, receive a promotional photography portfolio by professional photographer Maryann Bates, and have one of his songs captured in a high definition music video by award winning video/film producer Bright Blue Sky Productions, all based in Macon, GA.

“This experience has inspired me to work harder & be ready at all times,” says Torres, referring to both new opportunities and the fast pace he has followed since beginning the execution of his prize package.  “I’m super competitive, as I think everyone is at some point, no matter what your passion is; so I just want to keep working to be the best Floco Torres for myself and for my supporters.  With that said, there’s always more work to be done.”

The icing on the cake for the artist, as well as his fans, is that he will debut his new music in a live performance and CD release party November 15 at Macon’s historic Grand Opera House.  Details of the event, dubbed "Rock & Reel," will be announced soon.

He has won two indie music awards and created a fan base that stretches from his hometown of Willingboro, NJ, all the way to Macon, GA.  Following his recent album, “Floco’s Modern Life,” which was funded solely by his fans through online outlet Kickstarter, Torres continues to make his mark as one of the next influential entertainers/entrepreneurs/inspirations in the industry.